Sales & Marketing                        12 Steps To Create Your Own Social Media Strategy
A social media presence is easy. A winning strategy isn’t. What 12 steps do hotels need to get it right?
Sales & Marketing                        A social media presence is easy. A winning strategy isn’t. What 12 steps do hotels need to get it right?
Tips & Tricks                        Pinterest can drive bookings, but only if you track it. Here’s how hotels can measure success.
Industry Trends                        Travel today has five distinct stages, dreaming, planning, booking, experiencing, and sharing. Are you present in all of them?
Industry Trends                        Hotel marketing is evolving faster than ever, which seven trends could define your property’s success this year?
Industry Trends                        Smartphones are everywhere, but how exactly are they transforming guest behavior in the accommodation industry?
Tips & Tricks                        Can your social media activity boost your hotel’s SEO rankings, or is it just hype?
Tips & Tricks                        Guests expect receptionists to have all the answers, but do yours know these 10 critical questions by heart?
Tips & Tricks                        When does a hotel really need renovation, and what should be on your upgrade checklist?
Tips & Tricks                        With billions of active users, Facebook is essential, but which 5 tactics actually drive hotel bookings?
Hospitality Technology                        TripAdvisor Connect changes how hotels reach travelers, will your property benefit from the shift?
Sales & Marketing                        Google+ may not rival Facebook, but could it still give your hotel a hidden edge in marketing?
Tips & Tricks                        Email is one of the oldest digital channels, but is it still a powerful booking driver for hotels?