Sales & Marketing                        The impact of social media on the hotel industry
Social media reshapes how travelers choose, book, and review hotels. But is all this information helping or overwhelming the industry?
Follow the latest trends in the hospitality industry. Explore best practices and useful guides to keep you updated and well-informed.
Many hotels have started integrating central reservation systems to improve efficiency, with the majority being independent hotels. CRS adoption has reached about 65% among independent hotels, helping them streamline reservations and reduce booking mistakes by 30%.
October 9, 2025
Sales & Marketing                        Social media reshapes how travelers choose, book, and review hotels. But is all this information helping or overwhelming the industry?
Industry Trends                        From Switzerland to India, discover which 10 hotels made it to the top of TripAdvisor’s global rankings, and why guests can’t stop raving.
Tips & Tricks                        Are little extras like spa access, transfers, or welcome gifts the real reason guests come back? See how add-ons drive satisfaction.
Industry Trends                        What do guests remember most after their stay, luxury rooms, food, or something else entirely? Research reveals surprising answers.
Tips & Tricks                        With so many hotels on Facebook, how can yours stand out? Explore clever strategies that actually capture attention and bookings.
Sales & Marketing                        If you had to choose, would you invest in SEO or SEM for your travel agency? The real answer may not be so obvious.
Sales & Marketing                        Think your hotel’s SEO is solid? You might be making costly mistakes that keep you off travelers’ search results.
Industry Trends                        Do men and women book hotels for the same reasons, or do they look for completely different things? Find out the key differences.
Hospitality Technology                        OTAs transformed the travel industry, but are they still as powerful today as they were in the 2000s?
Tips & Tricks                        Winning new guests is hard. Keeping them is harder. What does it really take to create loyalty in hospitality?
Hospitality Technology                        From mobile check-in to smart rooms, are you using the right tech to boost your hotel’s revenue?
Sales & Marketing                        The brochure is dead. The Value Pyramid is in. But what is it, and how can it increase your hotel’s bookings?