Discover the hospitality industry trends

The amount of direct booking transactions on hotel websites might be lower than that of online agencies due to the...

Rıza Kaynak November 2, 2015

Have you ever imagined your property’s brand as a human? If you can’t visualize a person in your mind when...

Cihan Coşkuntuncel May 27, 2015

The number of social media platforms and their users increases each day. Users now share all their opinions and thoughts...

Cihan Coşkuntuncel May 12, 2015

Any successful business is born from a thorough plan, your hotel business isn’t any different. Before you make a name...

Rıza Kaynak May 8, 2015

In the era of technology with an ever-increasing engagement, it becomes easier for hotels to operate globally. Moreover, the number...

Cihan Coşkuntuncel April 24, 2015

Digitalization has a major role in the development of the tourism industry in our country as it continues to develop...

Rıza Kaynak April 21, 2015

Technology transforms all the business methods in the travel and accommodation industry just like the changes it brings in all...

Cihan Coşkuntuncel April 14, 2015

Repeating the messages is crucial in your communication with potential guests. However, too frequent a repetition might exceed the perception...

Cihan Coşkuntuncel March 19, 2015

Those who search on the Internet first check the results on the first page and generally do not move to...

Cihan Coşkuntuncel March 6, 2015

Digital marketing activities play a key role in the success of your property. Companies taking the advantage of digital marketing...

Cihan Coşkuntuncel March 2, 2015

Facebook is among the most effective social networks you can use to promote your hotel and enhance your brand recognition....

Cihan Coşkuntuncel February 16, 2015

Social media provides internet users with an unlimited flexibility and freedom to share. At times, this freedom can have negative...

Cihan Coşkuntuncel February 13, 2015