Marketing Tips for Hotels on Facebook

With over 3 billion monthly users, Facebook is a significant marketing tool for hotels. Beyond simply being a space to share updates, Facebook gives hotels the opportunity to reach travelers where they already spend their time, showcase their property’s personality, and build genuine relationships with guests. 

When managed strategically, Facebook social media marketing can help you do much more than increase visibility: it can drive direct bookings, strengthen brand loyalty, and enhance guest engagement.

Benefits of Facebook marketing for hotels

Facebook continues to play a vital role in the travel and hospitality industry, with billions of users worldwide and a strong influence on how people plan their trips. Research shows that travelers often turn to Facebook for inspiration, recommendations, and reviews before making booking decisions, making it a powerful channel for hotels to capture attention early in the guest journey. 

Beyond visibility, the platform gives hotels unique advantages: targeted advertising that reaches travelers based on demographics and interests, storytelling opportunities through engaging photos and videos, and the ability to foster a sense of community by interacting directly with past, present, and potential guests. 

Together, these elements make Facebook an essential tool for building brand loyalty and driving direct bookings.

How to set up and plan your account

The foundation of successful Facebook marketing starts with a well-structured Business Page dedicated to your hotel, not a personal profile. This ensures you have access to advanced tools like analytics, advertising, and page management features designed for businesses. 

Make sure your page includes:

• Accurate contact information
• Your property’s exact location
• Consistent branding across all visuals

As with any marketing effort, success on Facebook starts with a clear plan. Establishing a strategy from the beginning helps you stay consistent, organized, and focused on your goals. Create a content calendar to map out your posts in advance, including what to share, how often, and when. 

Assign someone to take ownership of preparing, publishing, and monitoring your content to ensure accountability. Without this structure, you risk wasting time and effort, as unplanned or inconsistent activity can quickly lead to missed opportunities and poor results.

Pay attention to images

Your profile and cover photos are the first things people notice when they visit your hotel’s Facebook page, and those first impressions are crucial. Choose high-quality, professional images that reflect your property’s brand and atmosphere, such as your exterior, lobby, or a stunning view. 

Regularly share eye-catching images of your property, amenities, and guest experiences, making sure they’re clear, vibrant, and sized correctly for the platform. High-quality visuals not only capture attention in busy news feeds but also help tell your hotel’s story in a way that words alone can’t.

Post frequently

One of the biggest mistakes hotels make on Facebook is assuming that posting more often automatically leads to better results. In reality, overwhelming your audience with too many updates can cause them to lose interest or even unfollow your page. 

Instead, focus on consistency and quality over quantity. A steady rhythm of one post per day or 3–5 posts per week is usually more effective, giving your audience just the right amount of content to stay engaged. Invest time in crafting posts that are thoughtful, visually appealing, and relevant, so each one captures attention and adds real value to your followers.

Allow interaction

The greatest strength of social media and Facebook in particular is its ability to create two-way communication with your audience. Don’t just post and disappear; make it a priority to respond to comments and messages quickly, showing guests that their voices are heard. 

Address negative feedback with professionalism and care, as resolving concerns publicly can actually strengthen your reputation. If engagement is low, spark conversations by asking questions, running polls, or inviting guests to share their experiences. 

Encouraging interaction not only boosts your visibility in the Facebook algorithm but also helps build trust and long-term relationships with your audience.

Use the 80 / 20 rule

A golden principle of social media marketing is the 80/20 rule. This guideline suggests that only about 20% of your posts should focus directly on promoting your hotel, such as special offers, packages, or booking links. The remaining 80% should deliver value through engaging, entertaining, or informative content, like travel tips, local attractions, behind-the-scenes stories, or guest experiences. 

Striking this balance helps you avoid coming across as overly sales-driven and instead builds a genuine connection with your audience, fostering trust and loyalty that ultimately lead to more bookings.

What are Facebook ads for hotels?

Facebook hotel ads are a type of advertising on Meta designed specifically for the travel and hospitality industry, allowing hotels to reach potential guests with targeted, travel-focused promotions.

By leveraging tools such as Dynamic Ads for Travel and custom audience targeting, hotels can retarget visitors who have shown interest in their website or similar properties, increasing the chances of conversions. Combined with high-quality visuals and compelling calls-to-action, Facebook hotel ads provide a cost-effective way to boost bookings, drive direct revenue, and strengthen brand awareness in a competitive market.

Hotel Facebook ads examples

There are 7 types of Facebook hotel ads you can take advantage of while promoting your property on social media. These types include:

1. Room showcase carousel ads

2. Seasonal or special offer ads

3. Local experience ads

4. Guest testimonial or review ads

5. Dynamic retargeting ads

6. Video ads

7. Event or experience ads

By applying these tips, you can now manage your hotel’s Facebook page more effectively and engage your audience with confidence. For seamless management of your online distribution, bookings, and channel connections, HotelRunner offers a powerful platform that keeps all your sales channels in sync and helps you maximize revenue.

If you haven’t created an account yet, take a few minutes to sign up and start leveraging HotelRunner to boost your bookings, optimize your marketing efforts, and grow your revenue.