{"id":140302,"date":"2025-08-27T11:07:16","date_gmt":"2025-08-27T11:07:16","guid":{"rendered":"https:\/\/staging-sites.hotelrunner.com\/experiences\/ontur-hotels-turkiye\/"},"modified":"2026-05-11T09:13:49","modified_gmt":"2026-05-11T06:13:49","slug":"ontur-hotels","status":"publish","type":"experience","link":"https:\/\/staging-sites.hotelrunner.com\/fr\/experiences-partenaires\/ontur-hotels\/","title":{"rendered":"Ontur Hotels"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"140302\" class=\"elementor elementor-140302 elementor-123371\" data-elementor-post-type=\"experience\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d5081b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d5081b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-640d0db\" data-id=\"640d0db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-238ac7d elementor-widget-video elementor-widget elementor-widget-html\" data-id=\"238ac7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/3W0fG-k3yIw?si=2lftOLrbIwlrvtBV\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32c6946 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32c6946\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9039bf7\" data-id=\"9039bf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4bb5ca elementor-widget elementor-widget-heading\" data-id=\"a4bb5ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a204265 elementor-widget elementor-widget-text-editor\" data-id=\"a204265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOntur Hotels, une cha\u00eene h\u00f4teli\u00e8re bien \u00e9tablie op\u00e9rant en Turquie, s&rsquo;est forg\u00e9 un solide avantage concurrentiel sur un march\u00e9 en pleine mutation apr\u00e8s s&rsquo;\u00eatre associ\u00e9e \u00e0 HotelRunner Elite. En s&rsquo;adaptant rapidement \u00e0 l&rsquo;\u00e9volution du march\u00e9, le groupe a enregistr\u00e9 une croissance significative tant au niveau de son chiffre d&rsquo;affaires que de ses performances commerciales. Voici un aper\u00e7u des strat\u00e9gies et des solutions \u00e0 l&rsquo;origine de ce succ\u00e8s.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3479952 elementor-widget elementor-widget-hr_experiences_overview\" data-id=\"3479952\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hr_experiences_overview.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"hr-experiences-overview\" style=\"display: grid; grid-template-columns: repeat(2, 1fr); gap: 20px;align-items: center;\">\n                            <div class=\"hr-experiences-overview-item\">\n                    <span class=\"overview-title\">de taux de conversion des r\u00e9servations<\/span>\n                    <div class=\"overview-result\">\n                        <span class=\"overview-result-percentage\"><small>Jusqu'\u00e0<\/small> 4 <\/span>\n                                                <span class=\"overview-result-title\">fois plus<\/span>\n                    <\/div>\n                <\/div>\n                            <div class=\"hr-experiences-overview-item\">\n                    <span class=\"overview-title\">du volume des ventes en ligne<\/span>\n                    <div class=\"overview-result\">\n                        <span class=\"overview-result-percentage\"><small>Croissance moyenne de<\/small> 40 %<\/span>\n                                                <span class=\"overview-result-title\"><\/span>\n                    <\/div>\n                <\/div>\n                            <div class=\"hr-experiences-overview-item\">\n                    <span class=\"overview-title\">des r\u00e9servations directes<\/span>\n                    <div class=\"overview-result\">\n                        <span class=\"overview-result-percentage\"><small>Jusqu'\u00e0<\/small> 90 %<\/span>\n                                                <span class=\"overview-result-title\">d&#039;augmentation<\/span>\n                    <\/div>\n                <\/div>\n                            <div class=\"hr-experiences-overview-item\">\n                    <span class=\"overview-title\">des r\u00e9servations anticip\u00e9es<\/span>\n                    <div class=\"overview-result\">\n                        <span class=\"overview-result-percentage\"><small>Augmentation de<\/small> 35 %<\/span>\n                                                <span class=\"overview-result-title\"><\/span>\n                    <\/div>\n                <\/div>\n                    <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc5bae elementor-widget elementor-widget-hr_experiences_testimonial\" data-id=\"8dc5bae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hr_experiences_testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"experiences-testimonial theme-elite\">\n            <div class=\"testimonial-inner\">\n                <div class=\"testimonial-text\">\n                    <p>\"Avant de travailler avec HotelRunner Elite, nous \u00e9tions confront\u00e9s \u00e0 des d\u00e9fis en mati\u00e8re de tarification, d'\u00e9laboration de strat\u00e9gies, de gestion des disponibilit\u00e9s et de suivi des \u00e9tablissements concurrents dans notre r\u00e9gion. Gr\u00e2ce \u00e0 HotelRunner Elite, nous avons gagn\u00e9 en rapidit\u00e9 et avons pu prendre une position de leader dans notre r\u00e9gion.\n\nNous recommandons vivement HotelRunner Elite \u00e0 tous les h\u00f4tels qui souhaitent suivre de pr\u00e8s le march\u00e9 et \u00eatre performants dans le domaine B2C.\"<\/p>\n                <\/div>\n                <div class=\"testimonial-author\">\n                    <div class=\"author-name\">Banu Arat Timu\u00e7in<\/div>\n                    <div class=\"author-location\">Directrice g\u00e9n\u00e9rale adjointe, Ontur Hotels<\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15efac1 elementor-widget elementor-widget-heading\" data-id=\"15efac1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9fis et initiatives cl\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df89cc9 elementor-widget elementor-widget-hr_experiences_challenges\" data-id=\"df89cc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hr_experiences_challenges.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"hr-experiences-challenges\">\n                            <div class=\"hr-experiences-challenges-item\">\n                    <div class=\"hr-experiences-challenges-item-content\">\n                        <span class=\"hr-label challenge\">D\u00e9fis<\/span>\n                        <div class=\"content challenge\">\n                            <p>Avant de rejoindre HotelRunner Elite, Ontur Hotels \u00e9tait confront\u00e9 \u00e0 plusieurs d\u00e9fis majeurs :<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\">Maintenir la croissance du chiffre d\u2019affaires<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Diversifier le march\u00e9 et les canaux de vente<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">S\u2019adapter \u00e0 des conditions de march\u00e9 changeant rapidement et fr\u00e9quemment<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Se d\u00e9marquer dans un environnement de plus en plus concurrentiel<\/li><\/ul>                        <\/div>\n                    <\/div>\n                    <div class=\"hr-experiences-challenges-item-content hr-experiences-challenges-item-solution\">\n                        <span class=\"hr-label solution\">R\u00e9sultats<\/span>\n                        <div class=\"content solution\">\n                            <p>Gr\u00e2ce \u00e0 des initiatives de sensibilisation de la direction et de l\u2019organisation, un cadre de croissance pr\u00e9visible, durable et mesurable a \u00e9t\u00e9 mis en place. Les processus de prise de d\u00e9cision et d'ex\u00e9cution ont \u00e9t\u00e9 acc\u00e9l\u00e9r\u00e9s, permettant une plus grande agilit\u00e9. Pour la cha\u00eene h\u00f4teli\u00e8re, qui peinait \u00e0 s'adapter \u00e0 la dynamique du march\u00e9 en constante \u00e9volution, HotelRunner Elite a fourni des services de conseil strat\u00e9gique et de gestion de projet, des pratiques visant \u00e0 augmenter les revenus, ainsi que des solutions analytiques bas\u00e9es sur les donn\u00e9es.<\/p><p><b>Les initiatives cl\u00e9s comprenaient :<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L'optimisation du taux de conversion<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La gestion de la parit\u00e9 tarifaire<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La mise en \u0153uvre de promotions et de campagnes<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des strat\u00e9gies de tarification bas\u00e9es sur l'IA et les donn\u00e9es<\/span><\/li><\/ul>                        <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c9aa12 elementor-widget elementor-widget-heading\" data-id=\"3c9aa12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sonu\u00e7lar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9acf7d7 elementor-widget elementor-widget-text-editor\" data-id=\"9acf7d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Banu Arat Timu\u00e7in r\u00e9sume le partenariat entre HotelRunner Elite et Ontur Hotels en trois mots : accessible, dynamique et sinc\u00e8re.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00c0 une \u00e9poque o\u00f9 les \u00e9tablissements concurrents de la r\u00e9gion affichaient de faibles taux d&rsquo;occupation, Ontur Hotels a multipli\u00e9 par quatre ses taux de conversion, enregistr\u00e9 une croissance moyenne de 40 % du volume des ventes en ligne et vu ses r\u00e9servations directes augmenter jusqu&rsquo;\u00e0 90 %. De plus, les tarifs journaliers moyens ont augment\u00e9 jusqu&rsquo;\u00e0 70 %. Gr\u00e2ce \u00e0 ce partenariat, les r\u00e9servations anticip\u00e9es ont augment\u00e9 de 35 %.<\/span><\/p><p><span style=\"font-weight: 400;\">D\u00e9couvrez une exp\u00e9rience plus rapide, plus rentable et v\u00e9ritablement diff\u00e9renci\u00e9e avec HotelRunner Elite.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","experience_type":[959,962],"class_list":["post-140302","experience","type-experience","status-publish","hentry","experience_type-elite-fr","experience_type-hotels-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/staging-sites.hotelrunner.com\/fr\/wp-json\/wp\/v2\/experience\/140302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging-sites.hotelrunner.com\/fr\/wp-json\/wp\/v2\/experience"}],"about":[{"href":"https:\/\/staging-sites.hotelrunner.com\/fr\/wp-json\/wp\/v2\/types\/experience"}],"version-history":[{"count":22,"href":"https:\/\/staging-sites.hotelrunner.com\/fr\/wp-json\/wp\/v2\/experience\/140302\/revisions"}],"predecessor-version":[{"id":142201,"href":"https:\/\/staging-sites.hotelrunner.com\/fr\/wp-json\/wp\/v2\/experience\/140302\/revisions\/142201"}],"wp:attachment":[{"href":"https:\/\/staging-sites.hotelrunner.com\/fr\/wp-json\/wp\/v2\/media?parent=140302"}],"wp:term":[{"taxonomy":"experience_type","embeddable":true,"href":"https:\/\/staging-sites.hotelrunner.com\/fr\/wp-json\/wp\/v2\/experience_type?post=140302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}